SentinelOne
Web design, rebranding and creative direction for the multi-billion-dollar cloud security giant.
// Project Goals
We took on the massive challenge of a top-to-bottom design transformation for SentinelOne, a multi-billion-dollar cloud security leader. The goal wasn’t just a facelift; it was a complete overhaul of their brand presence to match the sophistication of their solutions. We handled everything—brand identity, typography, a total website revamp, video ads, illustrations, and even print and POS displays. The core challenge was taking highly complex, cutting-edge cloud security concepts and presenting them in an accessible, visually engaging, and cohesive way across every single touchpoint, ensuring the brand resonated powerfully with a highly sophisticated audience.
// The Result
The results of this strategic redesign were immediate and measurable across the 28 delivered tasks. The fresh, intuitive design strategy directly fueled a 12.2% growth in revenue by drastically enhancing user engagement and the effectiveness of marketing campaigns. Even better, by optimizing marketing spend and maximizing creative output, the redesign generated a massive 38.1% reduction in costs. Backed by insights from four successful A/B tests, we also saw a 25.5% spike in user growth. Ultimately, the new design system didn't just look better—it proved the tangible, bottom-line value of cohesive creative direction, cementing SentinelOne’s position as a market leader.
+25.5%
User activation rate
+12.2%
Monthly active users
19%+
Transaction completed
4.8/5
Customer satisfaction
