Integrating wallet and debit card features into Chelsea’s app, turning fans into financially empowered members.
GOAL:
To design and integrate a white-label digital wallet within the existing Chelsea FC iOS app, seamlessly enabling fans to access wallet features such as deposits, withdrawals, P2P transfers, prepaid cards, and more.
A leading European football club set out to elevate its fan engagement by introducing a white-label digital wallet directly into its existing iOS app. The goal was to create a seamless financial experience for supporters, connecting payments, loyalty, and entertainment in one ecosystem. As the lead UX/UI design studio, we designed and integrated the full wallet experience, bridging fintech infrastructure with fan culture.
With millions of passionate fans worldwide, the club wanted to go beyond match tickets and merchandise and build a true digital experience. The new in-app wallet allowed supporters to deposit and withdraw funds, send P2P transfers, and manage prepaid cards, while also earning loyalty rewards through everyday engagement. To achieve this, we had to merge the precision of fintech UX with the emotional world of sports fandom, all inside the existing club app.
Designing a wallet for football fans required more than just financial functionality. It had to feel engaging, rewarding, and personal. The biggest challenge was integrating complex wallet features (KYC onboarding, payouts, and prepaid cards) into a system that felt like a game, not a banking app. We designed a fully gamified loyalty program, complete with trivia quizzes, collectible badges, ranking tiers, and a progress tracker, all tied to fan activities and purchases.
We designed the Chelsea FC Wallet as a hybrid between a digital bank and a fan club.
The wallet offered:
Seamless deposits, withdrawals, and transfers.
Prepaid card UI with PIN and freeze options.
Gamified loyalty dashboard with badges, ranks, and progress bars.
Trivia and challenge modules to earn points and unlock rewards.
Integrated store connection for purchasing merch and upgrading ranks.
The visual language combined Chelsea’s signature blue identity with dynamic motion and micro-interactions, creating a UX that felt vibrant, premium, and instantly familiar to fans.
During user testing and A/B prototype validation, the concept proved highly successful among fans, showing strong potential for real-world adoption.
↑ 88.5% positive feedback from participants during usability and concept testing.
↑ 32% higher engagement with merchandise and loyalty features compared to the baseline app version.
Fans described it as “the ultimate way to connect with the club digitally.”
The results validated the approach and positioned the project as a scalable model for future sports-based wallet experiences.
