An e-learning platform for investing, stock analysis and more.
GOAL:
Product Strategy, UX Design, UI Design, Development Management, Marketing Design
RESULTS:
↑ +31% User Engagement ↑ +42.5% User Retention
UMushroom is an educational platform aimed at teaching students in Switzerland about investing. As the founder of Prime Division, I led the design of this platform, which spans desktop and mobile platforms, along with a native iOS app. Our goal was to create a user-friendly, engaging platform that simplifies investing for young learners.
1. Complex Financial Concepts: Simplifying intricate investing topics for students without losing depth.
2. User Engagement: Ensuring the platform was engaging enough to hold the attention of students.
3. Cross-Platform Consistency: Maintaining a uniform user experience across desktop, mobile, and iOS app.
4. Localization and Compliance: Adhering to Swiss regulations and offering content in multiple languages.
1. Simplified UI: We created an intuitive interface that broke down complex topics into easily digestible information, using interactive elements like quizzes and visual aids.
2. Gamification: Engagement was boosted through gamification features such as achievement badges and investment simulations.
3. Responsive Design: Ensured a seamless experience across all platforms, with the native iOS app following the latest design principles for optimized performance.
4. Localization and Compliance: The platform was fully localized in German, French, and Italian, and met all Swiss financial regulations.
The platform achieved significant success:
1. High Engagement: Users spent 30% more time on the platform compared to industry standards.
2. Improved Learning: Quiz scores increased by 40% after two weeks of use.
3. Cross-Platform Consistency: Over 90% of users expressed satisfaction with the platform’s usability across devices.
4. Wide Adoption: UMushroom became a key resource in Swiss schools, extending its reach and solidifying its educational impact.
Here's just a few of the designs we delivered.
+31%
Users spent 31% more time on the platform compared to industry standards.
+42.5%
Students reported a substantial increase in their understanding of investment concepts, with a 40% improvement in quiz scores after using the platform for just two weeks.
